http://www.brandz.com/upload/BrandZ-2008-RankingReport.pdf
De unde aflam ca cele mai tari branduri de banci in 2008 sunt:
Banca | Valoare brand (mld USD) | Variatie fata 2007 |
Bank of America | 33.1 | 15% |
Citi | 30.3 | -10% |
ICBC | 28.0 | 70% |
American Express | 24.8 | 7% |
Wells Fargo | 24.7 | 2% |
China Construction Bank | 19.6 | 82% |
Bank of China | 19.4 | 42% |
Royal Bank of Canada | 19.0 | 39% |
HSBC | 18.5 | 6% |
Deutsche Bank | 15.1 | 14% |
ING* | 15.1 | 31% |
Banco Santander | 14.5 | 20% |
Chase | 12.8 | 14% |
Goldman Sachs | 11.9 | 45% |
Morgan Stanley | 11.3 | 1% |
UBS | 11.2 | -3% |
Wachovia | 11.0 | 10% |
Merrill Lynch | 9.8 | -16% |
JP Morgan | 9.8 | 15% |
BBVA | 9.5 | N/A |
* ING’s value Includes value from insurance business |
Cel mai valoros brand este cel al Google, care face 86 mld. USD, urmat de general Electric - 71 mld. usd.
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